First Nike Air Jordan Commercial

Nike took the NBA by storm and changed future of athletic footwear when they first released the Air Jordan 1 back in 1984. The shoe didn't revolutionize footwear because it was athleticly groundbreaking, rather it stood out because of its fashion. Its vibrant colors combined with Michels aggressive style created a subculture. Fans, the league and more importantly people who didn't watch basketball raved over this phenomena. At the time the NBA banned the shoe because it didn't comply with the leagues equipment regulations that required its players to only wear majority white colored shoes. Consequently the league fined Jordan $5000 for every time he steped out onto the court with his black and varsity red Nike's on. The marketing department at Nike couldn't have asked for a better gift from the league. They willingly agreed to pay the fines and spun the ban into a brilliant campain that attracked millions of consumers. Today, more than two decades later Nike continues to release new versions of the Jordan 1 as it's popularity persists.